Igor Geyfman

Product person at heart. Strategy, design, marketing and thechnology, to me they aren’t separate things. They’re ways to answer two core questions: who’s this for, and how do we serve them best?


01

THE FEED

What I’m into right now

Quip

Jun 11, 2026

Mahjong is onboarding design

Build

Jun 9, 2026

Hearth

I lose touch with people I actually care about. Not on purpose — I just forget to reach out, and six months disappear. Hearth's the nudge that keeps me from going quiet.

Essay

Jun 5, 2026

Do the IC work yourself

Why the leaders who keep their hands on the tools are about to pull away from the ones who don't.

Build

Jun 1, 2026

Aloud

I've got a stack of things I mean to read and never get to. Reading takes hands and eyes; my commute doesn't. Aloud turns any of it into audio, read in a voice that doesn't sound like a robot — all on the phone.

Build

May 30, 2026

Fronted

I'm bad at getting my own money back. I'll buy something for work, mean to expense it, then never do — and the reimbursement just evaporates. Fronted makes filing easy enough that "later" stops turning into "never."

Dossier

May 28, 2026

Building Your Own AI Operating System

Everybody's selling an "AI OS." Most of it's vapor. Here's what the term actually means in 2026.

Directed by Igor · researched by Claude Opus 4.8

Quip

May 22, 2026

The anti-Mint

Quip

May 15, 2026

Substrate beats model

Essay

May 10, 2026

Give away the front door

A counterintuitive case for incumbents ceding discovery to AI agents — and owning what's left.

Build

Apr 15, 2026

PM/Design AI News Agent

Staying current in product and design is a part-time job I don't have time for. So I built one that does it for me — and hands the good stuff back two ways: a tight email and a six-minute podcast for the walk.

Build

Mar 20, 2026

Tourmaline

I wanted my notes — linked, searchable, mine — without renting someone else's app. So one weekend I rebuilt Obsidian from the ground up. It works. It also taught me something I didn't want to learn.