Product person at heart. Strategy, design, marketing and thechnology, to me they aren’t separate things. They’re ways to answer two core questions: who’s this for, and how do we serve them best?
01
THE FEED
Essay
Jun 18, 2026
It's the decision that quietly sinks you. 95% of corporate AI pilots produced nothing measurable — the winners didn't wait for a playbook, they moved in the fog and wrote one as they went.
Quip
Jun 17, 2026
The more and faster I build it, the quicker and in larger numbers they will come.
Build
Jun 15, 2026
This one's a failure, and it's on the site on purpose.
Dossier
Jun 13, 2026
A design system used to be a convenience: the shared kit that kept a human team consistent. The moment machines start building the interfaces, it stops being optional and becomes the rulebook the machine has to follow — so it matters more now, not less.
Directed by Igor · researched by Claude Opus 4.8
Quip
Jun 11, 2026
Three days into Hong Kong mahjong. The scoring is the tutorial, every time I get it wrong I have to pay, really sharpens your attention for getting that faan.
Build
Jun 9, 2026
I lose touch with people I actually care about. Not on purpose — I just forget to reach out, and six months disappear. Hearth's the nudge that keeps me from going quiet.
Essay
Jun 5, 2026
Why the leaders who keep their hands on the tools are about to pull away from the ones who don't.
Build
Jun 1, 2026
I've got a stack of things I mean to read and never get to. Reading takes hands and eyes; my commute doesn't. Aloud turns any of it into audio, read in a voice that doesn't sound like a robot — all on the phone.
Build
May 30, 2026
I'm bad at getting my own money back. I'll buy something for work, mean to expense it, then never do — and the reimbursement just evaporates. Fronted makes filing easy enough that "later" stops turning into "never."
Dossier
May 28, 2026
Everybody's selling an "AI OS." Most of it's vapor. Here's what the term actually means in 2026.
Directed by Igor · researched by Claude Opus 4.8
Quip
May 22, 2026
Kakebo is a Japanese budgeting system, at its heart is the physical writing of each expense. We used to do this in the era of checkbooks - but now its gone. What about an app where you dont connect to your online account, but hand enter your expenses. Fiscal mindfulness through intentional friction.
Quip
May 15, 2026
Where your knowledge lives matters more than which model reads it. Pick the HD before you pick the CPU.
Essay
May 10, 2026
A counterintuitive case for incumbents ceding discovery to AI agents — and owning what's left.
Build
Apr 15, 2026
Staying current in product and design is a part-time job I don't have time for. So I built one that does it for me — and hands the good stuff back two ways: a tight email and a six-minute podcast for the walk.
Build
Mar 20, 2026
I wanted my notes — linked, searchable, mine — without renting someone else's app. So one weekend I rebuilt Obsidian from the ground up. It works. It also taught me something I didn't want to learn.